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    Capability · Persona scenarios

    Rehearse against the customers your team dreads.

    Persona scenarios are AI customers modelled on the calls that actually go wrong. Your team practises the hard conversation as many times as it takes, before it lands on a paying customer.

    Forty-two AI customers, three difficulty tiers
    Beginner
    14 personas
    +11
    Intermediate
    17 personas
    +14
    Hard
    11 personas
    +8

    Role play only works when the other person is genuinely difficult.

    A supervisor playing an angry caller is still a colleague. They soften, they prompt, and they run out of time after two goes.

    A persona does not soften. It interrupts, it pushes on price, it changes its mind halfway through, and it is available at eleven at night when your new starter finally has a spare twenty minutes.

    What a persona is

    Built from the calls that cost you work

    01

    Three difficulty tiers

    Straightforward, tricky and hostile. New starters begin low and earn their way up.

    02

    A real reason for calling

    Every persona has a job, a budget, a temper and a history, so the conversation goes somewhere.

    03

    They push back

    Objections on price, availability and trust, delivered the way customers actually deliver them.

    04

    Unlimited attempts

    The same scenario can be run again and again until the response is second nature.

    Scored the same way

    One rubric across rehearsal and live calls.

    Every persona conversation is scored against the same rubric your real calls are scored against, so practice and performance are measured in the same language.

    Supervisors can see which personas a rep keeps losing and set the next round of practice against exactly those.

    You decide what matters, and how much
    15%
    Greeting & Intro
    25%
    Needs Discovery
    20%
    Empathy
    25%
    Booking Confirmed
    15%
    Close & Next Steps
    Mandatory criteria must score 100% — no averaging around them.

    Works with the tools you already run on

    We sit on top of the system you already run. We do not replace it.

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    Want the full coaching product? See Chime Coach

    Hear a persona call before you roll it out to the team